In celebration of Womanizer’s upcoming 7th anniversary, the brand has unveiled its new logo. According to Womanizer, the re-branding and new logo is aimed at taking the company into a ‘new era‘.
A brand representative said the new logo and brand elements “provide a bold, modernized take on the original Womanizer image and represent the brand’s values — sophisticated, bold, empowering and inclusive.”
Along with the new look and feel, the new Womanizer logo has been optimized to be easily read in a smaller version to improve visibility and recognition for mobile and online use. “The new logo aims to be recognizable for customers, without losing its original values and also keeping the familiarity of the original trademark.” continued the rep.
While the previous design consisted of thin lines and an italic font, the new logo features bolder semi-serif typography making it “feel more powerful, modern and updated, further aligning with the brand’s values.”
The main feature of the new branding is the characteristic letter ‘W’ “It aims to achieve recognition as an elegant symbol, synonymous with an equally elegant brand, and is enclosed by a circle to portray a movement loop that symbolizes the brand’s Pleasure Air Technology,” explains the rep.
As mentioned a few days ago, the new logo first appeared with the release of upgraded versions of Womanizer’s flagship products, the Premium 2, Classic 2 and Starlet 3. With the advent of ever-improving products using Pleasure Air technology, the brand wanted their logo to also rise to new heights and be the beginning of a whole new chapter in Womanizer’s history.
It is not clear if by ‘new era’ Womanizer means merging with Lovehoney and creating Lovehoney Group or maybe Womanizer has some new surprise in mind which will change the whole adult toys market again? One thing is certain – Womanizer, just like their products, is constantly changing in order to provide their customers with the highest quality of experience.