Wicked Sensual Care celebrates 10 years on the market with new ‘Birthday Cake’ flavored lube

Wicked Sensual Care (WSC), winner of the 2022 AVN Award for Best Sexual Enhancement Manufacturer, is celebrating the 10th anniversary of its 2012 founding with the release of ‘Birthday Cake‘ water-based intimate lubricant.


Created to enhance intimate adventures, the Wicked Sensual Care offers luxurious lubes perfect for partner and solo play. As a leader in sexual wellness, Wicked Sensual Care uses exclusive formulas and the finest ingredients to create the highest quality lubes on the market. This includes their newest product, a birthday cake flavored water-based lube.

Sweetened with all-natural Stevia and available in 2 sizes, Birthday Cake flavored lubricant combines the rich, delicious flavor of velvety cake with vanilla frosting. The delightful new flavor can make any day a celebration and like all WSC lubes, is designed to support the body’s natural lubrication and enhance sexual activity whether alone or with a partner.

“We have a lot to celebrate,” enthused Cassie Pendleton, Marketing Director for Wicked Sensual Care. “Our business has progressed and grown in many areas over the decade, from product development and design to marketing strategies and distribution. Coming out with a Birthday Cake flavored lube is a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years. We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us.”

Wicked Sensual Care continues to offer consumers luxury lubes and enhancers that elevate intimate moments while meeting the changing needs of consumers with products that are always vegan, cruelty-free and paraben-free. Like all WSC water-based lubes, the Birthday Cake flavored water-based lube is enriched with olive leaf extract and continues the brand’s heritage of delicious flavored lubes.

Since its founding a decade ago by President and Owner Steve Orenstein, Wicked Sensual Care has grown into an internationally recognized sexual wellness innovator and the first business of its kind to receive AVN’s Best Enhancement Manufacturer award for two consecutive years (2021 and 2022). With a firm commitment to sexual health and wellness, beautiful design, and high-quality ingredients, WSC continues to be a force for health and innovation in the global intimate products space.

To learn more about Wicked Sensual Care, visit WickedSensualCare.com and follow them on Twitter and Instagram.

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