Love Not War launches Koi, the world’s most eco-friendly wand

British eco-friendly vibrator brand Love Not War is launching the ‘world’s most sustainable wand’, called Koi, continuing the fight for greener, environmentally friendly erotic toys.


The Koi is the latest addition to Love Not War’s unique range of sustainable sex toys which have been shortlisted for a Green Product Award, highlighting their genuine commitment towards sustainability. Love Not War’s range proves it is possible to be sustainable without compromising on function or quality

The wand was designed and created in Love Not War’s custom-built, green-energy-powered factory and is made from predominantly recycled and recyclable materials. The green-conscious company limits the use of plastics in its products and uses body-safe and earth-safe materials including, FDA-grade silicone, recycled aluminium, eco-friendly glue, soy ink and FSC cardboard packaging in a bid to be as sustainable as possible. 

The Koi is one of the smaller wands on the market, but it is still powerful and has four levels of intensity and seven vibration patterns. It is fully waterproof and also has a travel lock. Like all of the brand’s products, the Koi comes with batteries that can be easily replaced thanks to the detachable head. This design makes Love Not War products easier to recycle and repair if any problems arise, and it also means that only one battery is needed to power multiple toys.

CEO and co-founder of Love Not War, Will Ranscombe said: Wands are a popular sex toy, but up until now, there were no eco-friendly options on the market. Consumers who wanted a fuller head on their toys to stimulate a larger surface area have had to settle for devices that fall short when it comes to sustainability.

“At Love Not War we have a culture that is completely centred around sustainability and creating high-quality products that don’t compromise on pleasure or cost the earth. The Koi, along with the other products in our range, is leading the charge in the sustainable vibrator sector.

“The consumer world is starting to make some sizeable shifts in terms of the products they are buying and the different sustainable habits they are putting into practice however, we have found that when it comes to their choice of ‘green’ sex toys, the choices out there are limited. It is only a matter of time before the sex toy industry follows suit, a trend that we both predict and would very much welcome.”

Love Not War is a fairly new brand that launched in early 2021. However, in that time it has already introduced six products, making Koi the seventh addition to its range. Koi will be available along with the brand’s full range of products at starting next month.

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