How Womanizer products are made? A new generation of brand devices has launched

A new generation of the popular Womanizer products Premium 2, Classic 2 and Starlet 3 has appeared on the market. To mark the occasion, the brand has released a video in which it shows and tells how much research and development has to be done to create unique products for adults.


Development is the way to success

Womanizer revolutionized the erotic toy market seven years ago with the invention of its patented Pleasure Air technology and the launch of its first product. Since then, Womanizer’s portfolio has been continuously improved and expanded. The brand has continuously invested heavily in research and development of its products for the past 7 years.

However, what does this mean? Have you ever wondered what adult product development looks like? What steps, tasks, jobs or teams are involved? How are new products or technologies tested – and most importantly, who tests them? These questions and more are answered by Womanizer in their latest video, which shows the behind-the-scenes process of developing their products.

As the brand explains, Womanizer works with a global panel of testers – MasturbaTEAM – consisting of more than 10,000 men and women. It is based on their feedback that the new generation of Womanizer products – Premium 2, Classic 2 and Starlet 3 – has been developed.

Premium 2, Classic 2 and Starlet 3 are available from 26 October 2021. All products feature Pleasure Air technology, which uses gentle air waves to stimulate sensitive clitoral nerve endings, creating new orgasmic sensations. In addition, going further in the eco spirit that Womanizer Premium Eco started mid-year, more than 40% plastic has been saved in each packaging.

Additionally, the three products are the first in the portfolio to use the new Womanizer logo. With this, the brand wants to position itself even more contemporary and herald a new era of products.

Premium 2

Since its launch in 2018, Premium has been the Womanizer bestseller. In addition to Pleasure Air, the toy offers two other features: Autopilot and Smart Silence.

Premium 2 includes Autopilot 2.0, a feature that allows users to relinquish control while the toy harmoniously switches between different intensity levels. The transitions of the new Autopilot 2.0 are now even smoother and offer more variety.

Premium 2 also comes with 14 (instead of the previous 12) intensity levels. The new level 14 has the same intensity as the old level 12. The addition of two new levels is intended to provide an even smoother transition between levels.

Thanks to the Smart Silence function, the stimulation only starts when there is skin contact. Until then, the Womanizer is in standby mode and resumes this mode when the product is no longer in contact with the skin. New Premium 2 comes also in two new colors: Bordeaux and Warm Grey.

Product details:

  • Patented Pleasure Air Technology
  • Soft, body-friendly silicone
  • Autopilot 2.0 function
  • Smart Silence function
  • 14 intentsity levels
  • Waterproof (IPX7)
  • Magnetic charging

Classic 2

Classic 2 is – as the name suggests – a classic among Womanizer products. The toy is elegant, discreet and easy to use. The Classic 2 is equipped with an innovative and unique Afterglow feature.

This technology provides a soft ending after an intense orgasm, when the clitoris is at its most sensitive. By briefly pressing the power button, the product switches back to the lowest intensity level. This way, users can let their orgasm fade away pleasantly.

Furthermore, the Classic 2 is available in two new colors, Black and Maroon, and like the Premium 2 has an increased number of intensity levels to 10 (instead of the previous 8).

Product details:

  • Patented Pleasure Air Technology
  • Soft-touch ABS surface & body safe silicone
  • Afterglow function
  • 10 intentsity levels
  • Waterproof (IPX7)
  • Magnetic charging

Starlet 3

Starlet is the perfect toy for beginners who would like to try Pleasure Air technology.

The new product, Starlet 3, is the result of feedback from two generations of users. Starlet 3 now has 6 (instead of 4) intensity levels and comes in five new and bright colors. So there is something for everyone.

Product details:

  • Patented Pleasure Air Technology
  • ABS body with silicone stimulation head
  • 6 intentsity levels
  • Waterproof (IPX7)
  • Magnetic charging
  • Colors (new): Turquoise, Violet, Gray, Pink, Indigo

To learn more about Womanizer, visit the brand’s website here, and follow them on Facebook, Instagram and Twitter.

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