Pornhub account on Instagram deleted for violating community rules

Update: Account has been restored after 24 hours.

Last night, the Pornhub account, which had 12.5 million followers, was removed for violating Instagram’s social media rules. The number of companies and platforms that are cutting themselves off, from not so long ago, one of the most popular websites in the world, is growing week by week.

A porn giant on Instagram?

All those who regularly browse Instagram and have been following the Pornhub account will notice pretty quickly that the Pornhub logo has suddenly stopped appearing in their feed. If I were to briefly summarize how the Pornhub account was run on Instagram, I would definitely say that Pornhub has always had its logo very prominently displayed.

This is the view you will see, when you try to access Pornhub account

This obviously had a very clear marketing purpose. Instagram is one of the largest social media platforms in the world, but its rules are very strict about adult content. So in order not to risk getting your account banned, you would see a dressed model on every post, very often in an outfit that included the Pornhub logo.

As someone who follows a huge number of people, platforms, brands, stores or events related to erotica and pornography, I can safely say that the posts belonging to Pornhub were extremely mild compared to other accounts on Instagram. The people depicted in the photographs were usually in natural non-offensive positions. So why did Instagram decide to delete the Pornhub account just now?

Pornhub allegations and their consequences

Most likely the main reason for the removal of Pornhub’s account on Instagram are the accusations that Pornhub has received regarding monetizing ads appearing in videos that contained illegal material such as exploitation of minors or non-consensual content like the scenes from GirlsDoPorn. It has been known for years that the females featured were misled and as a result one of the producers received a 20-year prison sentence.

Of course, it is important to note here that the material is uploaded to the platform by users, not owners. Additionally, according to Pornhub, the platform has a multi-level process of moderation and verification of uploaded materials. However, the size of the platform, its earnings, and the amount of material that was illegal and still generated advertising revenue has meant that not only is Pornhub currently under fire of criticism, but the Canadian government has also launched an investigation into the Platform.

The bigger they are, the harder they fall

One of the first and most severe blows to Pornhub was the breaking of partnerships by Mastercard and Visa, cutting the platform off from much of its profits. They were followed by companies like Comcast, the world’s second-largest cable operator and Internet service provider by revenue, Discover, America’s payment card operator, Unilver, Kraft Heinz, Paypal and others.

Is the end of Pornhub coming?

Considering the increasingly loud voices against MindGeek, the company that owns the Pornhub platform, the growing number of companies that are cutting themselves off from Pornhub altogether, the allegations that are being made against the platform, and reports of ongoing negotiations to sell the Pornhub brand, we are definitely witnessing a major downfall for one of the most popular websites in the world.

Whether Pornhub survives largely depends on the outcome of the investigation the Canadian government is conducting. Making money from content featuring minors, even if it wasn’t intentional, just the result of automation, could be the nail in the coffin for Pornhub. On the other hand, if the site ends up being sold, then the new owners will work very hard to distance themselves from the past and clean up the platform’s PR as soon as possible.

Cover Photo: “Pornhub-Logo am PC-Monitor, durch eine Lupe fotografiert” by marcoverch

 

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