Ringo Starr has reached a settlement with the owners of the Screaming O brand

Former drummer of the famous band The Beatles, Ringo Starr has dropped a lawsuit over the use of his trademark by the brand owners of Screaming O Pleasure Products, Pacific Holdings and Momentum Management. The dispute was over a penis ring called ‘RingO‘.


Sir Ringo has challenged the ‘RingO’ label, claiming it is too similar to his name. The musician claimed that his reputation would be harmed if the penis ring name ‘RingO’ was registered as a trademark in the US. However, according to the BBC, Sir Ringo Starr and Pacific Holdings and Momentum Management have agreed to settle the case.

The owners of the Screaming O brand, have agreed to ‘avoid any action that may lead to confusion‘ between the name of the penis ring and the name of the drummer. In the ring name, there will be a space between ‘Ring’ and ‘O’ (Ring O) and it will only be used in reference to adult products and desensitizing sprays.

According to documents filed by the drummer’s lawyers in 2019, the ring’s name is ‘identical in appearance, sound, connotation and pronunciation‘ to his own trademarked name. ‘Consumers are likely to believe that Starr’s latest venture is sex toys – and that is an association he does not want‘.

The BBC reports that ‘the companies have pledged not to demean, tarnish, depreciate or discreditStarr’s name or image. They also confirmed that they ‘will not make any reference or innuendo associating the product with Starr, or giving the impression that it is associated with him‘.

ScreamingO – RingO pro, the dispute was over the similarity of the name to Ringo Starr

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