One Eyed Spirits, has announced the rebranding of “Ron De Jeremy” rum whose face was famous actor Ron Jeremy. The new brand will now be called “Hell or High Water“.
The Finnish liquor distributor has announced that it will discontinue the “Ron De Jeremy” brand that has existed since 2013. “Continuing the brand is not a morally sustainable option for us” said a representative of One Eyed Spirits. The new Hell Or High Water brand uses the same recipe as Ron de Jeremy and includes XO (extra-old), Reserva and Spiced rums.
The brand’s Twitter account “Ron De Jeremy” has already changed its name to “Hell or High Water” and a short message can be seen on it “From a difficult journey comes a smooth rum. Introducing Hell or High Water rum. Ron de Jeremy Rum will soon be renamed Hell or High Water Rum.”
Ron Jeremy, the iconic American porn actor, is currently in jail in Los Angeles. He has been charged with rape and sexual assault of several women who have come forward to the prosecutor’s office with a very large number of allegations against Jeremy.
The actor’s arrest took place in June 2020 and he has been in jail since then. The actor has pleaded not guilty and has denied all charges. He is currently awaiting a preliminary hearing in his case which will take place in early August 2021.
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