The Dutch EQOM Group, has acquired Libertybelle Marketing Ltd., the company behind the Nexus brand. It is the first erotic toy producer to join the EQOM Group.
Libertybelle is based in London, UK and was founded in 2005. The company was founded due to a lack of quality erotic toys aimed at men. At the time, prostate massagers were a very niche market that few people specialized in, and the lineup at the time was small and lacked innovation.
Today Nexus offers a very wide range of high quality erotic toys. They are suitable for everyone, not just men, although all the time there is a strong emphasis on anal toys for men. Nexus products are currently sold in over 30 countries worldwide and the company boasts a very diverse customer base.
Libertybelle is the first producer of sex toys to enter the EQOM Group and is excited to join the family. Managing Director Monique Carty said: “We are delighted to become part of the EQOM group and look forward to working together to grow and maximize opportunities for Nexus, EQOM, and the industry as a whole. We truly believe that together we are stronger and by joining forces with other leaders in the sexual wellness field, we all benefit. Nexus will continue to run independently and support all its customers as before.”
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