EQOM Group welcomes online store Nytelse.no to the consortium

EQOM Group, which was formed in 2020 after EDC Retail, merged with Eropartner Distribution, has added another online store, Nytelse.no, to its erotic consortium. The store will continue to operate independently, and the merger is intended to strengthen and grow the company.


The Dutch erotic group, EQOM Group, today announced the acquisition of Norwegian online store Nytelse.no. The company was founded in 2003 in Norway and has spent the last 19 years selling products that, as the store’s name suggests, focus on pleasure. Their goal is to surprise, delight and inspire him, her and them with a great selection of products. Nytelse values high quality that gives their customers the best possible experience, regardless of their sexual preference.

Nytelse is the second pleasure product company in Norway to join the EQOM Group. “Nytelse has many years of experience and managed to grow the company to where it is today with a small, yet strong team.” Commented Eric Idema, CEO of the EQOM Group. “As part of the group we will help Nytelse achieve their growth ambitions and structure the company where we see opportunities. I’m happy to have them on board and looking forward to a bright future in the Nordics.”

Nytelse will continue to run independently and support all its customers as before.

You can visit the store at Nytelse.no, and on social media on Facebook and Instagram. And for more on the EQOM Group, visit EQOM.com.

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