In recent months, many companies have had to completely change the way they do business. In most cases this has meant increasing their online activities and improving the quality of their websites. Just a few days ago EDC unveiled their new platform which includes 6 available languages. Today they announced on their Facebook profile that the long announced EDC Experience Center is now open.
The spacious 1,200 square metre facility is located in Veendam, the Netherlands, EDC’s home town. The purpose of this facility is to create a space where EDC can showcase the brands and manufacturers they offer to their customers. This way, the company enables its partners to see about 2,500 erotic products on display, familiarise themselves with the material and quality of manufacture and learn about the features offered by the product.
The exposition of products in EDC Experience Center is similar to what we can see in regular erotic shops. This is undoubtedly an additional advantage. It gives an opportunity not only to get acquainted with the products, but also to get to know the POS materials offered by the producers. This way, customers can easily see how a particular brand presents in a brick&mortar store and decide whether it is worth devoting a piece of space to it in their own store.
However, not all the space is filled with shelves with all kinds of erotic products. The large space also offers conference rooms, a specially prepared area for product testing, as well as pool tables and a bar where you can sit and chat in a less formal manner. Therefore, it will not surprise me if in the future the large area of the EDC Experience Center will also be used as a venue for various events.
If you live in or visit the Netherlands, I think the EDC Experience Center is a must-visit. On the other hand, I doubt that many companies will decide to travel specifically to Veendam just to get acquainted with the product testers. In this respect, the standard shipping of testers will simply be more convenient and practical.
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