Mastercard wants to strip adult content of its anonymity.

Mastercard wants to introduce new requirements to banks that handle payments from adult content sellers. In this way, Mastercard wants to fight against potential unauthorized and illegal adult photos and videos. With this, the company wants to rid the Internet of anonymous adult content. Does this mean the end for Tube sites and amateur porn?

Lovense Dolce

New Mastercard requirements

On April 14, 2021, Mastercard published a blog post detailing the requirements it will place on banks – The banks that connect merchants to our network will need to certify that the seller of adult content has effective controls in place to monitor, block and, where necessary, take down all illegal content – wrote John Verdeschi, Mastercard’s senior vice president of customer engagement and performance.

The requirements that Mastercard will place on banks are:

  • Documented age and identity verification for all people depicted and those uploading the content
  • Content review process prior to publication
  • Complaint resolution process that addresses illegal or nonconsensual content within seven business days
  • Appeals process allowing for any person depicted to request their content be removed

The evolution of our registration programs is critical to ensure that we — as well as those who connect merchants to our network — understand who we are doing business with and what can be expected of their activities – John Verdeschi continues.

What is the purpose of the new rules?

According to Mastercard, the new rules are designed to prevent the illegal act of publishing content that features non-consenting individuals or minors.

I don’t think anyone doubts that the goal is right and legitimate. Nowadays it is very easy not only to record but also to publish various kinds of content. The only thing you need is a phone and the Internet.

The biggest concerns, however, are the enormous intrusion into the privacy and anonymity of people who publish legitimate anonymous content and the potential blocking of all transactions for companies that make money on amateur porn. Additionally, there are claims that many companies for which erotica and pornography is only a small part of their core business will simply give up on erotic and pornographic content altogether.

The entire adult industry, which is already heavily marginalized by most major media and online platforms, could suffer. And the people who make their money from viewing their content may be deprived of their main source of livelihood.

Co oznaczają nowe wymagania?

The new requirements make it plain and very clear that Mastercard wants to make it completely impossible to create and upload anonymous adult content. All sellers of adult content will have to verify the age and identity of each person who is on the published media.

Here comes the first problem, not everyone who publishes his recordings or pictures of erotic or pornographic nature wants to sign them with his name and surname. It is the anonymity offered by various portals that makes them regularly publish their content.

The requirements are also supposed to work retroactively, which means that services like Tube that allow users to upload their videos will have to verify the identity and age of everyone in the videos uploaded so far. This means millions of videos will have to be verified.

It is clear that in the vast majority of cases, verification will not be possible. This is especially true for verification of people who uploaded their material many years ago. In this case, should we expect that in the near future other platforms offering adult content will follow in Pornhub’s footsteps and remove all material submitted by anonymous persons and featuring amateurs?

Can Mastercard censor adult content?

Back in December 2020, the Electronic Frontier Foundation (EFF), a digital rights advocacy organization, warned of the censorship power of credit card companies after Visa and Mastercard cut off the Pornhub service from their payment networks.

Sexual exploitation is a scourge on society that needs resources, education, victim support, and, when necessary, prosecution by responsible authorities to address. Visa and Mastercard are the wrong entities for addressing these problems – Danny O’Brien and Rainey Reitma wrote. – Visa and Mastercard do not have the skills, expertise, or position to determine complex issues of digital speech. Nuanced challenges to what content should exist online, and whether moderation policies will inadvertently punish otherwise marginalized voices, are issues that legal experts, human rights experts, lawmakers, and courts in the United States and abroad have been deeply considering for years.

Further, O’Brien and Reitman pointed out that Visa and Mastercard’s actions could lead to censorship of legal content – The truth is, navigating speech policies in a way that won’t shut down huge swaths of legitimate and worthy speech is hard. And it’s wrong that Visa and Mastercard have the power to—however clumsily—police speech online.

The EFF also raised the issue of the power that credit card companies have and the fact that they impose their own laws without anyone giving them permission to do so – More importantly, as a society, we haven’t given Visa and Mastercard the authority to decide online speech cases. Those companies haven’t been elected or chosen by any electorate in any country.

As it turns out, however, the concerns raised by the EFF had no effect on Mastercard, which decided to assert its power even more strongly and force not only Pornhub, but the entire adult industry to follow its own rules.

Fun Factory

Leave a Reply

Your email address will not be published.

Thanks for choosing to leave a comment. Please keep in mind that all comments are moderated according to our Comments Policy.

To display your comment, we process your following personal data: name, e-mail address, IP number. The reason for processing the User's data in this case is to perform the service for your benefit, i.e. to publish your comment on the Service. Your data is processed only for the purpose of publishing your comment. Your personal data (apart from your e-mail address and IP address) are visible in the public Service. Personal data will be processed until the date of removing the comment by the Administrator or by you. Providing personal data is voluntary, however, not providing it makes publication of the comment impossible. You have the right to request access to the content of your personal data, its correction, deletion and the right to limit its processing. In addition, you also have the right to transfer data and the right to object to the processing of personal data. The administrator of your personal data is ErotisNews, e-mail address: [email protected] You have the right to lodge a complaint with the President of the Office for Personal Data Protection. Personal data will only be transferred to our trusted subcontractors, i.e. IT service providers.