During the Covid-19 pandemic and the resulting restrictions and lockdowns, many technology and digital industries gained new customers, and with them huge profits. But for many, the big surprise is one of the leaders – manufacturers of erotic toys.
Limitations of social contacts made it very difficult to run an active erotic life. All discos, swinger clubs, bars, events and festivals have been closed for many months or canceled. That is why many people and companies have started looking for an alternative among erotic products.
According to Jupiter Research analysts, it is the manufacturers of Sextech, i.e. high-tech erotic products, who can count on an 87 percent increase in devices sold in 2020. This category of products includes toys controlled by the smartphone or the Internet and those with advanced AI algorithms.
Still dolls or already robots?
Sex-dolls have a significant impact on the growth in 2020. Although given that we are talking about top-quality dolls, i.e. those equipped with touch sensors, machine learning algorithms, and numerous possibilities of interaction, including voice, we should rather say sex-robots. The popularity of dolls results from the fact that in 2020 a lot of pleasure houses were built with dolls instead of real workers. The creation of such places caused a lot of controversy, but it cannot be denied that in a very interesting way they have overcome the limitations of social contact.
Men and their toys
According to analysts, huge profits of erotic toy manufacturers also result from the sale of other erotic devices, advanced masturbators. Recent years are definitely a very good time for men. Just a few years ago, the only choice was the material and internal texture. Nowadays, functions such as heating or vibrations no longer surprise anyone. The most advanced masturbators now offer such possibilities as imitating oral sex, hands-free operation, or machine learning to suit our preferences.
What does this mean for us?
We can only hope that such high profits of erotic toy manufacturers attract new investors. Unfortunately, the erotic industry is still perceived as a taboo by investors. It is proven by numerous crowdfunding campaigns for new erotic toys. Maybe in 2021 investors will look at erotic toys in a different way and we can expect interesting novelties this year?