Google Play announced the removal of ‘Sugar Daddy’ apps

Google has announced information regarding the introduction of new rules for the Google Play Store platform. Among the many details there is a new rule regarding dating apps. According to it, all so-called ‘Sugar Daddy’ apps will be removed from the platform.


Google against prostitution

Google has been against apps that offer sexual services in exchange for material benefits for some time now. In the current policy, the following point can be found in the ‘Inappropriate Content’ section under the subcategory ‘Sexual Content and Profanity’ regarding banned content:

Apps that promote sex-related entertainment, escort services, or other services that may be interpreted as providing sexual acts in exchange for compensation.

New precise rules

The term ‘may be interpreted’ is very general, which results in the fact that a lot of apps enabling sponsored dating can still be found in the Play Store. But now the Mountain View giant has announced that in its new rules on inappropriate content, it will clearly and precisely define what content will be banned, and all ‘Sugar Daddy’ apps will be removed from the platform on September 1, 2021.

We’re updating the Inappropriate Content policy to institute new restrictions on sexual content, specifically prohibiting compensated sexual relationships (i.e., sugar dating).

Changes banning ‘Sugar Daddy’ apps will take effect September 1, 2021.

After several tech sites including Android Police, reported the policy change, Google released an additional statement on the matter:

As a platform we are always excited to support our developer partners, but we also work hard to provide a safe experience for users. We have updated our inappropriate content policy to prohibit apps that facilitate sexual acts in exchange for compensation following feedback we received from NGOs, governments, and other user advocacy groups concerned with user safety. This aligns our policies with other Google policies and industry norms.

Removing apps from the Google store won’t make them stop working, but it will now be much harder for regular users to find and install them.

According to data provided by Sensor Tower, Google Play is the world’s most used app download platform. Almost 29 billion apps were downloaded from it in the second quarter of 2020, which is three times more than the next platform which is the iOS App Store.

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